NOTHING spreads faster than a mistake. A poorly worded tweet, a tone-deaf campaign, or a defensive brand response can spark outrage and dominate headlines overnight.

In a world where audiences are bombarded by digital ads, influencer partnerships, and algorithm-driven content, there’s still one type of marketing that makes people stop in their tracks: guerrilla...

Negative reviews don’t have to damage your brand. Learn how negative reviews PR strategies can turn criticism into credibility and trust.

The Met Gala proves that storytelling, exclusivity, and visuals drive PR success. Discover how to use event PR strategy to make your next brand event unforgettable

AI influencers are sparking headlines, but are they the future of PR—or a reputational risk? Learn how AI influencer PR is reshaping the industry and why authenticity still matters most.

LinkedIn isn’t just for resumes—it’s a powerful PR platform. Discover how a LinkedIn PR strategy can make B2B content go viral.

Cancel culture can feel like a death sentence for brands. Learn how a cancel culture PR strategy helps organizations survive and rebuild credibility

If you’ve scrolled social media in the past 24 hours, chances are you’ve seen at least one meme. From quick reaction images to viral formats that sweep across platforms, memes are no longer just...

TikTok has transformed from a short-form video app into one of the most influential media platforms on the planet. With over 1.5 billion monthly active users in 2025, it shapes culture, drives...

Brands that hesitate often find themselves at the mercy of headlines they cannot control. This is where a crisis communication strategy makes the difference between irreparable damage and an opportunity to show leadership.

Wondering how to get media coverage in Forbes, Inc, or other major publications? Discover proven PR strategies that help brands secure high-value press.

Your brand can trend globally in minutes—sometimes for the right reasons, sometimes for the wrong ones. From viral tweets to niche industry mentions, every conversation has the potential to shape public perception

Influencer whitelisting is changing the way brands run paid partnerships. A few years ago, influencer campaigns meant hoping an organic post would resonate. Today, brands can take influencer-generated content and run it as highly targeted ads—directly through the influencer’s handle.

PR calendar 2025—this isn’t just an SEO phrase; it’s your competitive advantage. It’s the reason one brand ends up in year-end media features, while another gets left out entirely. It’s October 1st....

Not long ago, a sharp suit and a strong resume were enough to build a personal brand. Today? That barely gets you into the conversation. In 2025, personal branding PR is your media kit—and whether...

social media crisis PR is no longer an optional skill for brands—it’s a core part of protecting reputation. A single video, tweet, or TikTok clip can spiral into a viral controversy before your team...

PR for startups made simple—learn how new brands can generate media buzz and credibility early on.

PR that works in Toronto might not survive in Tokyo. In the fast-moving world of global communications, brands often discover that a message crafted for one audience can miss the mark—or even backfire—when delivered to another. The world isn’t just connected by the internet; it’s shaped by culture, history, and context.

In a Single Moment, a Brand's Reputation Can Be Shattered. But It Can Also Be Rebuilt. The digital age has brought many benefits, but it also means a single mistake can become a global crisis in...

In an era where AI campaigns dominate, one key truth remains: nothing replaces the power of real-world interaction. For brands seeking to build emotional connection—the kind that sparks conversation...

Influencer marketing contracts are essential for brand safety and campaign success in 2025. Discover must-have clauses, legal tips, and real case lessons.

AI in PR Is No Longer Optional. Is your PR strategy evolving fast enough to keep up with artificial intelligence? AI in PR is no longer a futuristic concept—it’s a present-day game changer. From...

LinkedIn isn’t just for job hunting—it’s the go-to platform for executive visibility, B2B relationship-building, and brand positioning. This blog explores how to craft a LinkedIn PR strategy that...

Expanding your brand into international markets sounds exciting—but without the right international PR strategy, it can quickly become a communication disaster. From misunderstood messaging to...

In this blog, we explore the powerful role of visual storytelling PR in today’s media landscape. As attention spans shrink and competition for media coverage intensifies, brands must communicate...

CEO visibility is no longer a branding luxury—it’s a competitive necessity. In 2025, the companies earning investor trust, talent loyalty, and market recognition are led by executives who speak up,...

Discover how micro-influencer marketing drives big ROI with small, trusted voices. Learn campaign strategy, tools, and measurement tips.

Crisis communication PR begins long before a breaking headline. A holding statement can mean the difference between regaining trust—or losing it for good. Learn how to build one that works. Crisis...

PR is no longer about soft impressions and gut feelings. With the right PR campaign metrics, brands can now track ROI, optimize strategies, and prove value in real time. Here's how smart companies...

A game-changing product is only half the equation. Without a compelling product launch PR strategy, even the most innovative ideas fade into obscurity. Here’s how to launch right—and why most brands...

Why Employee Advocacy PR Is a Game-Changer? Did you know that employees have 10 times more followers than their company’s official social media accounts? Even more striking—content shared by...

In 2025, a social media crisis can go viral in minutes. This blog explores how brands can prepare, respond, and even strengthen trust using proven social media crisis PR strategies. When 48 Hours...

SEO might get your brand seen—but relationships get you remembered. This blog explores how relationship-based PR builds long-term credibility, earns media trust, and creates lasting brand value in...

The Personal Brand Advantage for Today’s Leaders Did you know that 82% of consumers are more likely to trust a company whose leadership has a strong personal brand? In today’s hyper-connected world,...

In the early 2000s, a well-crafted press release could dominate the headlines. Brands would push out a statement, wait for journalists to pick it up, and watch the coverage roll in. But in 2025, the...

Introduction – When Minutes Cost Millions In early 2025, a leading food‑delivery brand discovered that one of its third‑party drivers had live‑streamed unsafe food‑handling practices. The clip...

One brand followed the traditional PR route and failed. The other embraced interactive PR—and the results? Over 1.6 million engagements, a viral campaign, and record-breaking pre-orders. This is the...

Human PR strategies remain essential in today's rapidly evolving technological landscape, despite the growing influence of artificial intelligence (AI). Remarkably, 79% of journalists prefer humans...

How PR is Evolving in 2025? No Wonder, it is the right time, even the future of PR Professionals depends on it. Did you know that by 2025, 83% of PR professionals believe digital storytelling and...

A well-rounded PR-driven SEO strategy not only secures media mentions but also delivers high-authority backlinks—one of the most potent ranking signals for search engines. With the right approach, PR isn’t just about getting featured; it’s about driving organic traffic, improving domain authority, and establishing brand leadership online.

Elevate your executive branding on LinkedIn with a targeted PR strategy. This playbook explores profile optimization, authority-building content, and advanced tactics like LinkedIn Live to help you shine as a thought leader.

What is the psychology of PR? Have you ever wondered why certain brands seem to resonate with you on a deeper level—even when they’re selling the same product as everyone else? It’s not just the product that captivates you; it’s the emotional connection you form with the brand.

PR for Tech Startups, its challenges and a Strong PR Strategy. The tech industry is one of the most competitive and fast-moving spaces. Every day, thousands of startups launch innovative products,...

Thought Leadership Matters in PR, Know Why? Being visible isn’t enough—you need to be credible. Many brands invest in PR to gain media attention, but true influence comes from thought leadership PR—the ability to shape industry conversations, share unique insights, and build trust with your audience. Thought leadership goes beyond brand awareness , Here’s why?

Earned Media is the whole trusted traditional method of all time that we all need to grow in this competitive market. Studies show that over 80% of consumers trust recommendations from friends,...

Why Startups Struggle with PR For startups, visibility and credibility are everything. However, without a clear PR strategy, even the most innovative businesses struggle to gain traction. Many...

Why Choosing the Right PR Agency Matters? Choosing the best PR agency matters a lot for your brand reputation. In today's world full of influencers, public relations (PR) is more important than ever...

"Digital Marketing vs. Public Relations? If you’re treating them as the same thing, you’re missing out on powerful opportunities to grow your brand." For many startups and businesses, the lines...

Building Metaverse Brands is no longer a distant future—it’s happening now. Is your brand ready to take its place in the virtual world? The digital landscape is evolving faster than ever. In 2025,...

Influencer Marketing Canada: A Game-Changer for Businesses “You know influencer marketing works, but finding the right influencers and running an effective campaign can feel like finding a needle in...

Why you need Effective PR Strategies? “Innovation is your superpower, but how do you ensure the world notices it?” Tech startups often find themselves in a paradox: they’re brimming with...

In 2025, sustainability PR in Canada is no longer a buzzword—it’s a business imperative. Consumers are actively choosing brands that align with their values, and sustainability tops their list....

Social media has become the backbone of marketing for businesses in Canada. However, many still struggle to make it work effectively. In an increasingly crowded digital landscape, the challenge of...

You've made exciting announcements, but no one is paying attention. How do you make the media take notice and amplify your message? For businesses looking to generate buzz, press releases remain a...

“You’re a startup with a small budget, but you need to get your product or service in front of people fast. How can you make every advertising dollar count?” For startups, effective advertising can...

In a crowded industry, you’re finding it hard to get noticed or trusted as an expert. How do you establish authority when competitors are already dominating the space? Want to know the secret to...

Know Why Publicity and Marketing are the need of the Small Businesses. No business can grow seamlessly without the key principles of marketing. As a small business owner, you’re juggling everything...

“You have plenty of leads, but they’re not converting into sales. Where is your sales funnel breaking down, and how do you fix it?” A "Sales Funnel" is the backbone of your customer journey, guiding...

“You have an amazing product, but no one knows about it. Without visibility, how can you attract new customers and grow your business?” For entrepreneurs, publicity for business growth is the bridge...

Building a brand is not just about creating a logo or selecting a catchy tagline—it’s about crafting a compelling identity that resonates with your audience and stands the test of time. If you’ve...

YouTube is a goldmine for businesses. But with over 500 hours of video uploaded every minute, how do you make your brand stand out and drive tangible results like increased sales and visibility?...

Benefits of Professional PR Support: Emerging Trends in PR Did you know that AI is expected to automate over 30% of PR processes by 2025? The PR industry is evolving rapidly, and staying ahead of...

Struggling to stand out in a crowded market? Does your business need the media attention it deserves to grow and thrive? Discover the key benefits of hiring a PR agency to gain a competitive edge....

Did you know that over 80% of journalists are more likely to cover a brand with a Compelling Press Kit? In today’s crowded media landscape, a well-crafted press kit is essential to ensure your brand...

Have you ever wondered why The Role of Influencer Partnerships is taking the PR world by storm? In today’s PR landscape, influencer partnerships have emerged as a powerful tool for brands to reach...

Crisis Management in PR is crucial factor all the time. A PR crisis can strike at any moment—whether it’s negative publicity, a social media backlash, or a product failure. How your brand responds...

In today’s digital age, maximizing event success means leveraging powerful social media strategies. Learn how platforms like Instagram, Facebook, and LinkedIn can elevate your event promotion. Discover tips from AMP It Up PR, where strategic PR and tailored campaigns drive attendance and engagement. Ready to amplify your event’s impact? Dive into our comprehensive guide!

In today’s hyper-competitive landscape, building a personal brand isn’t just an option—it’s essential. Whether you’re an entrepreneur launching a startup or a professional climbing the career...

Crafting Compelling Content: How to Engage Your Audience Creating content that truly engages your audience is both an art and a science. With over 25 years of experience in public relations,...

As we venture further into the digital age, the landscape of marketing continues to evolve at an unprecedented pace. With over 25 years of experience in public relations, publicity, marketing,...

In the world of public relations, media relations is the cornerstone upon which successful campaigns are built. As someone who has spent over 25 years navigating the intricate web of public...