In a Single Moment, a Brand's Reputation Can Be Shattered. But It Can Also Be Rebuilt. The digital age has brought many benefits, but it also means a single mistake can become a global crisis in...

Why Physical Presence Still Matters? In an era where AI campaigns dominate, one key truth remains: nothing replaces the power of real-world interaction. Consequently, for brands seeking to build a...

Influencer marketing contracts are essential for brand safety and campaign success in 2025. Discover must-have clauses, legal tips, and real case lessons.

AI in PR Is No Longer Optional. Is your PR strategy evolving fast enough to keep up with artificial intelligence? AI in PR is no longer a futuristic concept—it’s a present-day game changer. From...

LinkedIn isn’t just for job hunting—it’s the go-to platform for executive visibility, B2B relationship-building, and brand positioning. This blog explores how to craft a LinkedIn PR strategy that...

Expanding your brand into international markets sounds exciting—but without the right international PR strategy, it can quickly become a communication disaster. From misunderstood messaging to...

In this blog, we explore the powerful role of visual storytelling PR in today’s media landscape. As attention spans shrink and competition for media coverage intensifies, brands must communicate...

CEO visibility is no longer a branding luxury—it’s a competitive necessity. In 2025, the companies earning investor trust, talent loyalty, and market recognition are led by executives who speak up,...

Discover how micro-influencer marketing drives big ROI with small, trusted voices. Learn campaign strategy, tools, and measurement tips.

A crisis doesn’t wait. It hits your brand fast—through a trending hashtag, a security breach, or a breaking news headline. In those first moments, silence isn’t neutral—it’s damaging. Nearly 70% of...

PR Is No Longer Immeasurable, For years, public relations was labeled the “unquantifiable” arm of marketing. No more. In today’s data-driven world, PR campaign metrics provide measurable insights...

Why Product Launches Fail Without PR A revolutionary product idea and flawless design aren’t enough anymore. In today's saturated market, even the most innovative launches can fall flat without a...

Why Employee Advocacy PR Is a Game-Changer? Did you know that employees have 10 times more followers than their company’s official social media accounts? Even more striking—content shared by...

Why Social Media Crisis PR Is Non-Negotiable? In 2023, a leading airline faced global backlash after a passenger's poor experience went viral, generating over 1.5 million tweets within 48 hours. The...

The Human Touch in PR - Beyond the Algorithm "SEO can get you seen, but relationships get you remembered." In a world driven by search engines, algorithms, and AI-generated content, many brands fall...

The Personal Brand Advantage for Today’s Leaders Did you know that 82% of consumers are more likely to trust a company whose leadership has a strong personal brand? In today’s hyper-connected world,...

What are modern PR strategies? Are Traditional Press Releases Still Relevant in 2025? Let's see more about it... Here’s a surprising stat: over 60% of journalists say they rarely rely on press...

Introduction – When Minutes Cost Millions In early 2025, a leading food‑delivery brand discovered that one of its third‑party drivers had live‑streamed unsafe food‑handling practices. The clip...

Interactive PR : A Tale of Two Launches. Rewind to last spring. Eco‑friendly gear startup EverGreen Outdoors spent three months and half its annual marketing budget crafting a traditional press...

Human PR strategies remain essential in today's rapidly evolving technological landscape, despite the growing influence of artificial intelligence (AI). Remarkably, 79% of journalists prefer humans...

How PR is Evolving in 2025? No Wonder, it is the right time, even the future of PR Professionals depends on it. Did you know that by 2025, 83% of PR professionals believe digital storytelling and...

A well-rounded PR-driven SEO strategy not only secures media mentions but also delivers high-authority backlinks—one of the most potent ranking signals for search engines. With the right approach, PR isn’t just about getting featured; it’s about driving organic traffic, improving domain authority, and establishing brand leadership online.

Elevate your executive branding on LinkedIn with a targeted PR strategy. This playbook explores profile optimization, authority-building content, and advanced tactics like LinkedIn Live to help you shine as a thought leader.

What is the psychology of PR? Have you ever wondered why certain brands seem to resonate with you on a deeper level—even when they’re selling the same product as everyone else? It’s not just the product that captivates you; it’s the emotional connection you form with the brand.

PR for Tech Startups, its challenges and a Strong PR Strategy. The tech industry is one of the most competitive and fast-moving spaces. Every day, thousands of startups launch innovative products,...

Thought Leadership Matters in PR, Know Why? Being visible isn’t enough—you need to be credible. Many brands invest in PR to gain media attention, but true influence comes from thought leadership PR—the ability to shape industry conversations, share unique insights, and build trust with your audience. Thought leadership goes beyond brand awareness , Here’s why?

Earned Media is the whole trusted traditional method of all time that we all need to grow in this competitive market. Studies show that over 80% of consumers trust recommendations from friends,...

Why Startups Struggle with PR For startups, visibility and credibility are everything. However, without a clear PR strategy, even the most innovative businesses struggle to gain traction. Many...

Why Choosing the Right PR Agency Matters? Choosing the best PR agency matters a lot for your brand reputation. In today's world full of influencers, public relations (PR) is more important than ever...

"Digital Marketing vs. Public Relations? If you’re treating them as the same thing, you’re missing out on powerful opportunities to grow your brand." For many startups and businesses, the lines...

Building Metaverse Brands is no longer a distant future—it’s happening now. Is your brand ready to take its place in the virtual world? The digital landscape is evolving faster than ever. In 2025,...

Influencer Marketing Canada: A Game-Changer for Businesses “You know influencer marketing works, but finding the right influencers and running an effective campaign can feel like finding a needle in...

Why you need Effective PR Strategies? “Innovation is your superpower, but how do you ensure the world notices it?” Tech startups often find themselves in a paradox: they’re brimming with...

In 2025, sustainability PR in Canada is no longer a buzzword—it’s a business imperative. Consumers are actively choosing brands that align with their values, and sustainability tops their list....

Social media has become the backbone of marketing for businesses in Canada. However, many still struggle to make it work effectively. In an increasingly crowded digital landscape, the challenge of...

You've made exciting announcements, but no one is paying attention. How do you make the media take notice and amplify your message? For businesses looking to generate buzz, press releases remain a...

“You’re a startup with a small budget, but you need to get your product or service in front of people fast. How can you make every advertising dollar count?” For startups, effective advertising can...

In a crowded industry, you’re finding it hard to get noticed or trusted as an expert. How do you establish authority when competitors are already dominating the space? Want to know the secret to...

Know Why Publicity and Marketing are the need of the Small Businesses. No business can grow seamlessly without the key principles of marketing. As a small business owner, you’re juggling everything...

“You have plenty of leads, but they’re not converting into sales. Where is your sales funnel breaking down, and how do you fix it?” A "Sales Funnel" is the backbone of your customer journey, guiding...

“You have an amazing product, but no one knows about it. Without visibility, how can you attract new customers and grow your business?” For entrepreneurs, publicity for business growth is the bridge...

Building a brand is not just about creating a logo or selecting a catchy tagline—it’s about crafting a compelling identity that resonates with your audience and stands the test of time. If you’ve...

YouTube is a goldmine for businesses. But with over 500 hours of video uploaded every minute, how do you make your brand stand out and drive tangible results like increased sales and visibility?...

Benefits of Professional PR Support: Emerging Trends in PR Did you know that AI is expected to automate over 30% of PR processes by 2025? The PR industry is evolving rapidly, and staying ahead of...

Struggling to stand out in a crowded market? Does your business need the media attention it deserves to grow and thrive? Discover the key benefits of hiring a PR agency to gain a competitive edge....

Did you know that over 80% of journalists are more likely to cover a brand with a Compelling Press Kit? In today’s crowded media landscape, a well-crafted press kit is essential to ensure your brand...

Have you ever wondered why The Role of Influencer Partnerships is taking the PR world by storm? In today’s PR landscape, influencer partnerships have emerged as a powerful tool for brands to reach...

Crisis Management in PR is crucial factor all the time. A PR crisis can strike at any moment—whether it’s negative publicity, a social media backlash, or a product failure. How your brand responds...

In today’s digital age, maximizing event success means leveraging powerful social media strategies. Learn how platforms like Instagram, Facebook, and LinkedIn can elevate your event promotion. Discover tips from AMP It Up PR, where strategic PR and tailored campaigns drive attendance and engagement. Ready to amplify your event’s impact? Dive into our comprehensive guide!

In today’s hyper-competitive landscape, building a personal brand isn’t just an option—it’s essential. Whether you’re an entrepreneur launching a startup or a professional climbing the career...

Crafting Compelling Content: How to Engage Your Audience Creating content that truly engages your audience is both an art and a science. With over 25 years of experience in public relations,...

As we venture further into the digital age, the landscape of marketing continues to evolve at an unprecedented pace. With over 25 years of experience in public relations, publicity, marketing,...

In the world of public relations, media relations is the cornerstone upon which successful campaigns are built. As someone who has spent over 25 years navigating the intricate web of public...