Why Employee Advocacy PR Is a Game-Changer? Did you know that employees have 10 times more followers than their company’s official social media accounts? Even more striking—content shared by employees receives 8 times more engagement than content shared by brands themselves (Source : LinkedIn).
Yet many brands still miss out on this massive opportunity. The problem? They don’t fully leverage their own team as part of their PR strategy.
Employee advocacy PR—where your employees become powerful brand ambassadors—offers a cost-effective and authentic way to amplify your reach, build trust, and strengthen your brand’s reputation.
In this post, we’ll explore why employee advocacy matters, where to launch your efforts, and how to empower your team to share your story with confidence and impact.
Why Employees Are Key PR Assets
Your employees aren’t just workers—they are influencers in their own right. Here’s why they are central to your corporate PR strategy:
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Trust & Authenticity:
A Nielsen study found that 92% of consumers trust recommendations from individuals—even if they don’t know them personally—over branded content. Employees naturally bring authenticity that polished marketing materials often lack. -
Humanizing the Brand:
When your team shares insights or behind-the-scenes stories, it puts a human face on your brand. This builds emotional connections that traditional ads can’t achieve. -
Extended Reach:
Collectively, your employees can expand your message to new networks. Each team member becomes a micro-channel for spreading your message. -
Case in Point:
Salesforce’s “Trailblazer” program is a standout example. Their employees regularly share stories about their work and culture, positioning Salesforce as not only a leader in tech but also a great place to work.
Top Platforms for Effective Employee Advocacy
To succeed with employee advocacy PR, you need the right tools and platforms. Here’s where to focus your efforts:
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LinkedIn:
The go-to platform for professional advocacy. Encourage your team to share industry insights, company news, and thought leadership content here. -
Twitter/X:
Great for real-time updates and sharing quick wins, event highlights, or industry news. -
Instagram & TikTok:
Visual storytelling platforms that work well for sharing behind-the-scenes moments, culture highlights, and employee experiences. -
Employee Advocacy Tools:
Platforms like EveryoneSocial, Bambu by Sprout Social, and Hootsuite Amplify streamline sharing by curating content employees can post easily.
Strategies for Engaging Employees:
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Make It Easy:
Provide pre-approved content and clear guidelines so employees feel confident sharing. -
Recognize & Reward:
Acknowledge employees who actively participate—through shoutouts, incentives, or internal leaderboards. -
Lead by Example:
When leadership actively participates, it motivates others to join in.
Real-Life Examples of Employee Advocacy PR in Action
Dell Technologies:
Dell’s employee advocacy program includes over 10,000 team members across different regions. By empowering staff with training and easy-to-share content, Dell has significantly amplified its digital footprint and improved brand trust.
Adobe:
Adobe’s “Social Shift” program trains employees on how to use social media professionally. This initiative turned Adobe’s workforce into a global network of storytellers, enhancing the company’s brand visibility and credibility.
Key Results:
Both brands reported increased engagement, improved brand sentiment, and even lead generation through employee-shared content.
Training Teams for Brand Advocacy
Successful employee advocacy starts with education and empowerment. Here’s a step-by-step approach to building confidence and competence:
1. Set Clear Guidelines:
Outline what’s acceptable to share and provide templates to guide tone and messaging.
2. Offer Social Media Training:
Host workshops on platform best practices, content curation, and personal branding tips.
3. Foster a Sharing Culture:
Make advocacy part of your company culture by integrating it into onboarding, team meetings, and performance reviews.
4. Equip with Tools:
Ensure employees have access to tools that simplify content sharing and monitoring.
5. Keep It Voluntary:
Advocacy works best when it’s authentic—never force participation.
Key Takeaways: How to Build a Powerful Employee Advocacy Program
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Trust Your Team: Empower your employees—they are your most credible brand ambassadors.
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Use the Right Platforms: LinkedIn and Twitter work best for professional advocacy, while Instagram and TikTok are ideal for showcasing culture.
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Support with Training: Equip your team with the skills and tools they need to share confidently.
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Incentivize & Recognize: Reward participation to sustain long-term engagement.
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Make It Simple: Provide clear guidelines and curated content to streamline the process.
By investing in employee advocacy PR, you create a multiplier effect that extends your brand’s reach and deepens audience trust.
Partner With AMP IT UP PR to Launch a Winning Advocacy Program
At AMP IT UP PR, we specialize in employee advocacy PR programs that transform your workforce into brand champions. From developing comprehensive training to crafting shareable content and tracking results, we’ll help you build a strategy that’s authentic and impactful.
Checkout our services, learn about our team on Our Team page, or Book a Consultation with us to explore how we can elevate your brand. For a custom quote, check out our Get a Quote page, or reach out directly via our Contact Us page to start amplifying your brand’s presence. Let’s work together to amplify your brand!
Let AMP IT UP PR help you turn your team into your strongest PR asset—starting now.
FAQ: Employee Advocacy PR
Q1: What is employee advocacy PR?
A: Employee advocacy PR involves empowering your team to share brand messages and content through their own networks, amplifying your company’s voice in an authentic way.
Q2: How do I motivate employees to participate?
A: Provide training, clear guidelines, and recognize top advocates to keep motivation high.
Q3: Does employee advocacy actually boost PR?
A: Absolutely. Studies show employee-shared content gets higher engagement and trust than branded content, helping extend reach and build brand reputation.
