Why Employee Advocacy PR Is a Game-Changer? Did you know that employees have 10 times more followers than their company’s official social media accounts? Even more striking—content shared by employees receives 8 times more engagement than content shared by brands...
Why Social Media Crisis PR Is Non-Negotiable? In 2023, a leading airline faced global backlash after a passenger’s poor experience went viral, generating over 1.5 million tweets within 48 hours. The incident cost the company millions in stock value and long-term...
Over 89% of marketers say influencer marketing delivers ROI that’s equal to or better than other channels.Yet many still approach it with a short-term mindset. The problem? Quick campaigns and one-off sponsorships no longer create the brand credibility audiences...
The Human Touch in PR – Beyond the Algorithm “SEO can get you seen, but relationships get you remembered.” In a world driven by search engines, algorithms, and AI-generated content, many brands fall into the trap of thinking visibility equals value....
The Personal Brand Advantage for Today’s Leaders Did you know that 82% of consumers are more likely to trust a company whose leadership has a strong personal brand? In today’s hyper-connected world, the lines between personal reputation and company reputation have...
