PR Is No Longer Immeasurable, For years, public relations was labeled the “unquantifiable” arm of marketing. No more. In today’s data-driven world, PR campaign metrics provide measurable insights into how your efforts are performing—allowing brands to optimize...
Why Product Launches Fail Without PR A revolutionary product idea and flawless design aren’t enough anymore. In today’s saturated market, even the most innovative launches can fall flat without a powerful PR strategy behind them. Fact: According to Harvard...
Why Employee Advocacy PR Is a Game-Changer? Did you know that employees have 10 times more followers than their company’s official social media accounts? Even more striking—content shared by employees receives 8 times more engagement than content shared by brands...
Why Social Media Crisis PR Is Non-Negotiable? In 2023, a leading airline faced global backlash after a passenger’s poor experience went viral, generating over 1.5 million tweets within 48 hours. The incident cost the company millions in stock value and long-term...
Over 89% of marketers say influencer marketing delivers ROI that’s equal to or better than other channels.Yet many still approach it with a short-term mindset. The problem? Quick campaigns and one-off sponsorships no longer create the brand credibility audiences...
