Introduction – When Minutes Cost Millions In early 2025, a leading food‑delivery brand discovered that one of its third‑party drivers had live‑streamed unsafe food‑handling practices. The clip spread across X (formerly Twitter) and TikTok, racking up four million...
Interactive PR : A Tale of Two Launches. Rewind to last spring. Eco‑friendly gear startup EverGreen Outdoors spent three months and half its annual marketing budget crafting a traditional press release blitz for its new solar‑powered backpack. They blasted 1,200...
Human PR strategies remain essential in today’s rapidly evolving technological landscape, despite the growing influence of artificial intelligence (AI). Remarkably, 79% of journalists prefer humans for PR strategies over automated communications. This statistic...
How PR is Evolving in 2025? No Wonder, it is the right time, even the future of PR Professionals depends on it. Did you know that by 2025, 83% of PR professionals believe digital storytelling and online engagement are more critical than traditional media? The...
PR-driven SEO, But why you need it? If your brand making headlines yet struggling to appear on the first page of Google, You’re not alone. Many businesses invest in public relations (PR) to build credibility and reputation but overlook how those efforts can also...
The LinkedIn PR Playbook can be your public relations strategy too. Wanna know How to leverage the full power of LinkedIn to capture media and industry attention? Checkout our blog to unveil the secrets of Our Strategies. With over 774 million members, LinkedIn isn’t...
